CKC Custom Homes is an award-winning, family-owned custom home builder serving San Antonio, Texas, and surrounding areas. Founded in 2002 CKC specializes in one-of-a-kind home builds, restorations, and interior design, respectively. They personally run each project from start to finish with meticulous attention to detail. To give each home the attention it deserves, CKC strategically keeps yearly volume low, each home starting at $600,000 and above.

This locally owned and operated business came to MDS with aspirations to grow their operations and build out a healthy sales pipeline while not sacrificing valuable time away from their projects or neglecting client relationships.

The goal was to increase brand awareness in target markets and generate quality leads consisting of high-end clients already in possession of a lot and ready to make a decision on a builder.

MDS began this marketing strategy with a multichannel lead generation campaign utilizing paid search engine ads with intent-based social media advertising and professionally executed video and display ads. The agency then created a custom landing page designed to filter the influx of leads down to the most qualified prospects.

Finally, the leads were then funneled into the CRM, which automated additional lead qualification steps while also segmenting the database for more streamlined nurturing and follow-up. The result was a significantly higher close rate with less time investment and increased year over year revenue of over ____%